Privacy Policy

1. Introduction

Welcome to Park Lord (“we,” “our,” or “us”).  We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website Park Lord – Real Estate and use our services.

2. Information We Collect

We may collect and process the following data:

  • Personal Information: Name, email address, phone number, and postal address.
  • Property Preferences: Details of properties you are interested in and information regarding your search.
  • Financial Information: Mortgage/financial status and budget preferences.
  • Technical Data: IP address, browser type, and usage data via cookies.
3. How We Use Your Information

We use your personal data to:

  • Provide a Service: Facilitate property searches, schedule viewings, and match you with relevant properties based on your preferences.
  • Communication: Send property alerts, respond to enquiries, and provide customer support.
  • Marketing & Promotions: Send you relevant updates, offers, and newsletters about properties and services that may be of interest to you. You can opt out of marketing communications at any time.
  • Transaction Processing: Assist with property transactions, including liaising with solicitors, mortgage providers, and other relevant parties.
  • Legal Compliance: Fulfil our legal and regulatory obligations, such as verifying identity and preventing fraud.
  • Website & Service Improvement: Analyse user behaviour to enhance website functionality, improve user experience, and develop our services.
  • Security & Fraud Prevention: Detect and prevent fraudulent activities, unauthorised access, and other security threats.
4. Legal Basis for Processing

We process your personal data based on:

  • Consent: When you provide explicit consent for processing, such as subscribing to marketing communications.
  • Contractual Necessity: When processing is required to fulfil our contractual obligations, such as facilitating property transactions or responding to enquiries.
  • Legal Obligation: When we are required to process data to comply with legal and regulatory requirements, such as anti-money laundering checks.
  • Legitimate Interests: When processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, and ensuring network and information security. We always balance our interests against your rights and freedom.
5. Data Sharing & Third Parties

We may share your information with:

  • Property Sellers, Landlords, or Potential Buyers: To facilitate property transactions and enquiries.
  • Service Providers: Including IT support, payment processors, marketing agencies, and customer support providers who assist in delivering our services. These parties are bound by confidentiality agreements.
  • Legal and Regulatory Authorities: When required by law, such as compliance with anti-fraud measures, court orders, or legal investigations.
  • Business Transfers: In the event of a merger, sale, or asset transfer, your data may be disclosed as part of the business transition, subject to confidentiality agreements.
6. Data Security

We implement security measures to protect your personal data from unauthorized access, loss, or misuse. These include:

  • Secure Storage: Sensitive data is stored securely to prevent unauthorised access.
  • Access Controls: Limited access to personal data to only authorised personnel who require it for legitimate business purposes.
  • Regular Monitoring: We conduct security assessments and monitor systems to identify potential threats.
  • Secure Transactions: All financial transactions are processed using secure payment gateways to protect sensitive financial information.
7. Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations. The retention period depends on the type of information collected and the purpose for which it is used.

  • Property enquiry Data: Retained for up to 2 years to assist with ongoing property searches and related communication.
  • Transaction Records: Retained for at least 7 years to comply with financial and legal record-keeping obligations.
  • Marketing Data: Retained until you opt out of communications or request deletion.
  • Legal & Compliance Data: Retained as required to meet regulatory and legal obligations, such as fraud prevention and tax laws.
8. Your Rights

You have the following rights with respect to your personal data:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted, or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

To exercise these rights, please contact us. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Information Commissioner’s Office (ICO).

9. Cookies & Tracking Technologies

Our website uses cookies to enhance user experience and analyse website traffic. You can manage cookie settings in your browser.

10. Contact Us

If you have any questions about this privacy policy, please contact us at hello@parklord.com or phone +44 (0) 207 205 4668.